But EU privacy advocates like NOYB have protested Meta’s plan to offer a subscription model instead of consenting to data sharing, calling it a “pay or OK model” that forces Meta users who cannot pay the fee to consent to invasive data sharing they would otherwise decline. In a statement shared with Ars, NOYB chair Max Schrems said that even if Meta reduced its fees to 1.99 euros, it would be forcing consent from 99.9 percent of users.