The backlash was immediate, but it didn’t stop the BBC from using text generated by LLMs—and purportedly checked and copy-edited by a human before approval—in two marketing emails and mobile push notifications to advertise Doctor Who. But now, the corporation will stop the experimentation entirely after a wave of official complaints pushed them to offer a response to concerned audiences.
There’s nothing wrong with using an LLM to help you brainstorm or write a draft of something. But, the end product needs to be original, or it will be obvious. Tools are tools. You don’t stop copy editing because a computer can check your spelling and grammar, so you can’t let “AI” have the final say.
Their mistake was thinking AI would be a good thing to mention.
People are so dumb they make me actually side with a fucking company. Luddites used to be fun to make fun of until people started actually listening to them.
The luddites were a labor movement. They fought for the rights of skilled workers to make a living.
Somehow you have fallen for the myth that machines make art.
Nah, they were lunatics who thought machines would replace them. Guess what, machines are everywhere and people still have a job.
