This has some really interesting implications that are not restricted to gaming.
Everyone at Google will think this a challenge. Wrong step to take.
Cities Skylines 2 went the opposite direction.
Here’s hoping lessons are learned. Entire generations have learned to be deeply skeptical even with trusted brands.
And, yes, I hope that skepticism and relationship based, authentic(?) word of mouth brings sanity for a while.
Until businesses try to optimize that into oblivion too. We gotta put guard rails in place.
Yeah I got burned badly by saints row 5. I figured it couldn’t be any worse than 4. I was so wrong.
Whatever. The bear sex announcement was a marketing genius move. It got everyone talking about the game. Of course it helped that they then also delivered.
I think a little bit of marketing can’t hurt, but purely relying on hype marketig probably doesn’t as much, as before, although there will always be people that can be persuaded into preorder by marketing. (Or if you still have a few amounts of studios where you have enough trust in them to preorder)
