‘I’d Have Told Them to F*ck Off’: Succession Star Brian Cox Says AI Is a Human Rights Issue | Hollywood actors entered their 100th day on strike last week in part over demands for contractual prote…::Hollywood actors entered their 100th day on strike last week in part over demands for contractual protections against AI.

  • lloram239@feddit.de
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    1 year ago

    I think it’s worth pointing out that this really isn’t an “AI issue”, but a “visual effects issue”. Actors have been getting replaced with visual effects for 30 years, just recently Nicolas Cage filmed scenes for Flash, only to be completely replaced with a different CGI scene. Sometimes you don’t even need CGI, e.g. in The Mandalorian you have a stuntman under the mask a lot of the time with the actor just doing voice over. AI adds another layer of flexibility to the visual effects, but when you look at something like Gemini Man, the tech is basically here to do completely realistic face replacement even with just classic CGI.

    The “identity theft” thing is also somewhat disingenuous when you consider the work of stuntmen, which get little to no credit compared to the main actor, despite often doing a lot of the actual work. The actors identity is basically just a marketing tool. Though even that has been fading in value long before AI, with modern movies being based around franchises, not actors or directors.

    Anyway, given how good AI video already starts to look, I really don’t mind AI entering the field. It allows smaller teams with less budget to produce something that doesn’t have to hide behind the $300 million movies in terms of effects. Will still take a while until we get there, but it’s inevitable.

  • AutoTL;DR@lemmings.worldB
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    1 year ago

    This is the best summary I could come up with:


    Succession star Brian Cox has joined the parade of actors fighting against artificial intelligence, calling it a “human rights issue.” Cox, who’s known for playing Logan Roy in the series, equated using AI to replicate an actor’s likeness as “identity theft” in an interview with Sky News this week, adding that he worries about young actors who may be primary targets.

    “The younger actors are put in a situation where they’re told they have to do this and they don’t, but they don’t know that at the time, …” Cox told the outlet, referring to the increasingly common practice of studios pressuring actors to get body scans and sign away their rights.

    This week, actress Scarlett Johansson filed a lawsuit against an AI app for using her likeness in an unauthorized advertisement.

    Her lawsuit follows complaints by other actors including Tom Hanks, Keanu Reeves, and Tom Cruise who have called out other ads for using their likeness without permission.

    Hollywood actors have been on strike for more than 100 days as they fight to have safeguards against artificial intelligence, arguing that it poses a threat to their job security and control over their own likeness.

    Staying true to his character, Cox concluded in his interview that what’s happening in Hollywood has “been pretty horrendous.” He continued: “And then the deal, you know, we give you $50 or £50 to have you in perpetuity well, basically, I’d have told them to f*** off.”


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