• YouTube is intensifying efforts to combat adblockers, including blocking video playback and warning users of potential account suspension.
  • Increased ads on YouTube have driven many users to adblockers, hurting both YouTube’s ad revenue and content creators reliant on ad-based income.
  • Despite these measures, many users are leaving YouTube or finding workarounds, leading creators to seek alternative revenue streams off-platform.
  • RangerJosie@lemmy.world
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    29 days ago

    Good.

    Youtube is a wonderful thing. It’s a wealth of knowledge and resources unlike anything this world has ever seen.

    And it’s ran by one of the worst, most predatory corps on the planet.

  • fxdave@lemmy.ml
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    27 days ago

    If they want to fight hard, they just add the ads into the stream.

  • Teknikal@eviltoast.org
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    27 days ago

    Any one else watch the Linux tech tips video (degooglefying) where he tried to claim blocking ads was Piracy.

    That pissed me off because blocking ads is honestly just protecting yourself against viruses which appear even on ads on Google etc.

    Also who am I depriving of their property by blocking ads, F you linus.

    • absquatulate@lemmy.world
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      27 days ago

      Not sure why you feel the need to defend your actions by drawing analogies with real piracy - it’s their attitude towards you as a content consumer that you should note in this situation, and that’s just appaling. Your actions may well be piracy but frankly that’s just a word they use to guilt you out of choosing convenience and safety. Be a pirate and be proud, goddammit!

      • Teknikal@eviltoast.org
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        27 days ago

        So you think defending myself against viruses is Piracy. Go you.

        To be fair In my teenage years I used to write these things for fun, I’m on a vpn now so pretty safe but I’ll honestly warn you to be aware of ads everywhere, even the name brand ones.

        If you let them through you are truthfully putting your pc at serious risk nomatter what Google or Linus claims, the vast majority of ads come through ads the rest are from dipshits downloading freestuff.exe but yeah mostly through real ads.

  • thesmokingman@programming.dev
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    29 days ago

    I pay for YouTube Family. I consume a lot of YouTube and I want to support the creators I watch. At its current price point, YouTube Family is reasonable. Several households in my family get ad-free YouTube for what is a reasonably low price point for each household.

    If the price goes up much (eg if I were paying the single price of $11 per household), the creators I really enjoy continue to get pushed out or change content because of shitty ad rules, or they pull the whole “must be in the same household” bullshit I would drop it in a heartbeat just like I’ve dropped most streaming providers. Streaming has become cable and YouTube has been shooting itself in the foot by forcibly changing content for advertisers. I come to the platform for content, not advertisers.

    • WhyJiffie@sh.itjust.works
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      29 days ago

      Unfortunately that fee won’t stop google’s endless thirst for data mining and it’s manipulation through “personalized recommendations”, and through ads on any other website and mobile apps.

      • thesmokingman@programming.dev
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        28 days ago

        If you care about that you don’t use YouTube at all or support creators that do. Even using 3rd party apps or services feeds into that. This feels like a serious non sequitur on any thread about any Google product.

        • WhyJiffie@sh.itjust.works
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          28 days ago

          Unfortunately that’s not an option. Youtube she’s not only host “fun” videos, bit repair videos, learning materials and even university course leaning materials, none of them to be found elsewhere.

          • thesmokingman@programming.dev
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            28 days ago

            There is literally no way to opt out of Google’s data collection if you are going to use their products. Using another frontend shifts the data profile but it still exists and provides value to them. It’s reasonable to say it’s a bad thing. It’s unreasonable to say there are no other ways. I grew up in a public library and I can still get most of the information I need from a public library without Google products (things I can’t get usually come through inter-library loan or direct connections with subject matter experts at, say, a maker space). This seems to be less of “I’m against invasive corporations” and more of a “I don’t like the solutions available to avoid invasive corporations.”

            • WhyJiffie@sh.itjust.works
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              28 days ago

              Using another frontend shifts the data profile but it still exists and provides value to them.

              I wouldn’t care if they would only keep aggregate statistics, not stats about individual users, and when watching through a public frontend my usage blends in with that of many other people.

  • mctoasterson@reddthat.com
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    27 days ago

    On the one hand I understand they aren’t serving billions of hours of video for their own health. Not sure how one can justify the expenditure as a “loss leader”. But at the same time, the ad experience is horrendous.

    In the last month I have consumed YT on desktop browser, mobile, and regular TV. Guess which is by far the worst experience?

    On desktop, you can use an alternate browser or do a reg edit to re-enable manifest v2 plugins (for now) in Chrome, and continue blocking (for now). On mobile you can use alternate apps and frontends.

    TV viewing of YT is the worst experience, as there are no native alternative apps and DNS ad blocking doesn’t block YT ads. The native YouTube app (on Samsung and LG TVs at least) is horrendous. You get midroll ads sometimes mid-sentence as the content presenter is speaking. Sometimes you get pre-roll ads, disruptive mid roll ads, and then wash it down with a POST-roll ad at the end of the video. Depending on how the content is structured it is disorienting as to whether the video has ended or not.

    Say for example its a 30 minute video. I would rather they show 5-7 minutes of predictable ads at the beginning of content, so I can at least have the same experience as broadcast TV, and make an informed decision to get up and use the restroom and feed the pets while the ads roll. Then once the content starts, don’t randomly interrupt it.

    Imagine the YT model applied to broadcast television. The quarterback drops back to throw a deep pass towards the endzone, and suddenly you find yourself watching an undskippable ad for diarrhea medication, while the football is in the air.

    And we wonder why people have ADD.

  • HappyTimeHarry@lemm.ee
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    29 days ago

    Gotta love when the article saying adblock-blocking doesn’t work is itself preceded by a notice to disable your adblocker

    • OsrsNeedsF2P@lemmy.ml
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      28 days ago

      Honestly it makes me appreciate Lemmy more. Like we’re all on here enjoying an ad free experience… it’s clearly feasible to do

      • grozzle@lemm.ee
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        28 days ago

        there are several orders of magnitude difference between text-forums with almost all multimedia content hosted externally, and hosting/streaming video.

        a big Lemmy instance is a manageable cost for a few well-paid people to run out of their own disposable income.

        anything even vaguely approaching YouTube is not.

    • cRazi_man@lemm.ee
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      28 days ago

      My NewPipe app stopped working for a week and it wasn’t difficult at all living without YouTube. There’s tons of content in the world that can be consumed in its place.

      • kirk781@discuss.tchncs.de
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        28 days ago

        I use NewPipe only despite having a current YouTube Premium subscription because the official app is bonkers. It’s hilariously stuffed with useless features that can’t be toggled off(games, shorts), half baked stuff like specific video quality can’t be chosen for all videos by default( has to be on a per video basis). Oh, and every other time I visit some channel, asking me to join the YouTube’s channel for additional perks. You just took money from the user to give them a sub par experience.

    • WhyJiffie@sh.itjust.works
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      29 days ago

      But to be serious, this might be at actual risk to those who are logged in. They were locking out users of their whole google accounts for less, including their emails and the uploaded files to drive.

  • Daemon Silverstein@thelemmy.club
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    29 days ago

    I was looking at the comment section from the article and the following comment made me laugh loudly, thinking on how bizarre our current world is:

    So a platform that is blocking adblockers is delivering an ad piece advertising an adblocker. Ha! That’s an ad I’d love to watch 😂

  • x00z@lemmy.world
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    29 days ago

    They kept trying to ruin my experience so I’ve switched to Invidious and Odysee.

    Invidious only for the content creators that don’t crosspost to Odysee yet.