• gnutrino@programming.dev
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    2 months ago

    The system can listen to conversations and play ads when there’s a moment of silence. Or play a video when you’re close to the shops.

    Oh good, I was worried the slide into dystopia might be slowing down there for a second.

    • dumbass@leminal.space
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      2 months ago

      Imagine driving to the doctors, you have a killer headache so the radio is muted, you drive past a set of shops near a red light.

      “COME OVER TOCRAZY MIKES INSANE CRAPAGANZAAAAAAAA” *obnoxiously loud music plays behind the screaming mans words*

  • CrowAirbrush@lemmy.world
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    2 months ago

    Ah i see, time for ford to go down in the history books.

    Not like that will happen, but i truly think they deserve that as a result for even considering this.

    I’m already sick of the amount of ads that find a way into my private living space, but i’ve managed to negate 90% of them.

    “We need to make money” yeah sure, but not at the cost of me. If you want to make money off of me i need you to sell me stuff i get to keep and are actually worth the cost.

    I work too much and make too little to allow them to invade my private space.

    • futatorius@lemm.ee
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      2 months ago

      Time for a law to be passed that kills off this bad idea permanently.

      The main cause of fatal accidents is driver distraction. Anything that adds to it is moving in the wrong direction.

      They should also ban the use of tablet computers in place of proper displays and controls in vehicles.

      • palordrolap@fedia.io
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        2 months ago

        Time for a law to be passed that kills off this bad idea permanently.

        With governments (of all alignments) in the pockets of, or otherwise under the influence of, the very large corporations whose advertising would stand to benefit from this, I have only the following to say: Good luck with that.

  • dianyxx@kbin.melroy.org
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    2 months ago

    I can’t wait to see the statistics of how many vehicular manslaughter cases and suicides related to abruptly driving your car into solid barricades, ditches or trees will be because of this.

    • solsangraal@lemmy.zip
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      2 months ago

      they probably have rental car companies in mind, where if the driver has no choice but a ford with ads, then that’s what they get. and you can bet your ass that if forcing ads on customers means a lower price for their fleet, that’s exactly what they’re going to do

  • tonyn@lemmy.ml
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    2 months ago

    Good Guy Ford patents the worst possible technology so no other automaker can use it, and then never implements it themselves.

    • Kecessa@sh.itjust.works
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      2 months ago

      That’s what I was going to ask, should people start patenting things in order to prevent companies from using them?

      • 14th_cylon@lemm.ee
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        2 months ago

        Getting patent is fucking expensive, also it is afaik region-limited. You can get your patent for say EU, you need lawyers and lot of money for that, and if you would like to extend that to US, you need new lawyers and more money.

        So it is out of realm of what’s possible for normal person.

  • Todd Bonzalez@lemm.ee
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    2 months ago

    For those who don’t understand Ford’s strategy here: Ford has tons of goofy patents like this, and they’re just waiting for someone else to do this so they can get royalties.

    They’re patent trolling bad ideas…

    • sic_semper_tyrannis@lemmy.today
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      2 months ago

      Maybe so at this point in history. Don’t be surprised when Ford implements it or something similar at a later date. Ads are in most everything now and they have already sold your data to insurance companies.

      • wreckedcarzz@lemmy.world
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        2 months ago

        “it’s just in the corner, when you drive near one of our Partner companies”

        “it’s just a square on the main menu”

        “it’s just a brief full-screen suggestion”

        “it’s just whispering sweet nothings at a forced-volume into your Harman Kardon premium audio system (we have always done this for plebs who opted for our standard audio system)”

        “it just adds an additional waypoint to your route, like our new Signature Partner, Dunkin’ Doughnuts. Get a free small coffee when you spend $15 and say the keywords ‘ADS4LIFE’ into the drive-thru robot”

        “it’s only taking control and driving you in comfort to your nearest Ford dealership to trade-in your vehicle at 100,000 miles”

        “it’s only siphoning your blood plasma to keep the FordOS AI financially afloat”

        “it’s only recording your banking details at the ATM and charging you a monthly weekly fee to support and assist you with our cutting-edge technology”

        “GIVE US ALL YOUR MONEY NOW OR WE ARE DRIVING YOU OFF THE GRAND CANYON”

  • tal@lemmy.today
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    2 months ago

    https://deloitte.wsj.com/cio/ford-disrupts-product-development-for-a-new-era-01623697330

    Ford Disrupts Product Development for a New Era

    The product development team took a page from tech industry players and adapted Agile methodologies with the goal of developing hardware at the speed of software while recognizing and preserving Ford’s legacy and expertise in vehicle product development.

    https://www.atlassian.com/agile/project-management/user-stories

    User stories are one of the core components of an agile program.

    User stories are a few sentences in simple language that outline the desired outcome. They don’t go into detail. Requirements are added later, once agreed upon by the team.

    For example, user stories might look like:

    • As Max, I want to invite my friends, so we can enjoy this service together.

    • As Sascha, I want to organize my work, so I can feel more in control.

    • As a manager, I want to be able to understand my colleagues progress, so I can better report our sucess and failures.

    • As Dominic, I have a hard time finding enough advertisements to view. Many of the advertisements I do view are not sufficiently-targeted at me.

    • As Richard, my submissive fantasies have gone unfulfilled. My truck is large and powerful, but does not seize control of my life in the sort of confident and assertive fashion that I would find satisfying.

    • As Denise, a Blade Runner fan, I am unhappy that I cannot visit a technology-driven dystopia.

  • Omgboom@lemmy.zip
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    2 months ago

    Don’t worry they will have an ad free subscription service where for an extra $100 a month you won’t be shown any ads.

  • where_am_i@sh.itjust.works
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    2 months ago

    Amazing. there will be one car manufacturer with this garbage and the rest of them won’t be allowed to use this parented technology

  • Ænima@lemm.ee
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    2 months ago

    The worst* make of cars is now hoping to fuck over their consumers even more.

    * can’t change the fucking battery unless you take half the fucking engine area apart.

    • DarkSirrush@lemmy.ca
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      2 months ago

      Really? My battery is under my spare in the trunk.

      My lithium batteries on the other hand I think you have to remove the back seats to access, but I honestly hope I can afford to trade it in before I need it.

  • style99@lemm.ee
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    2 months ago

    It looks like you’re about to die in a horrible 40-car collision! Don’t fret, though! Mutual Assurance can protect your family for just pennies a day! You’ll really regret not signing up for this policy!

    • 1995ToyotaCorolla@lemmy.world
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      2 months ago

      We regret to inform you that your claim has been denied as your policy does not cover accidents due to distracted driving. Please refer to the attached dash cam footage showing claimant watching a Mutual Assurance ad while the vehicle was in motion. Have a nice day and thank you for choosing Mutual Assurance!

  • dmMeYourNudes@lemmynsfw.com
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    2 months ago

    Patents a way to deliver ads?

    So if we just patent all the ways to push ads and never sell the rights we can stop all of this?!?

    • FauxPseudo @lemmy.world
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      2 months ago

      Someone will just invent a different way to do the same thing and they will make all the money. Patents don’t cover the result but the method.

  • datavoid@lemmy.ml
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    2 months ago

    I’ve been saying it for years - business people are the scum of the earth. The whole situation is so stupid. Why do we train people how to make take as much money as they can… why not teach them to not be assholes instead?

    • InternetUser2012@lemmy.today
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      2 months ago

      I want to blame shareholders. The constant drive to fuck the people working for you to make an extra 10 cents is disgusting. Record profits though! Here have a pizza party, only 1 slice per person though, more isn’t in the budget.

    • AA5B@lemmy.world
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      2 months ago

      I knew someone who taught Marketing at a business school and we had some really weird discussions. They do teach students not to be assholes. They do teach ethics. They do teach respect for the viewer. But what they teach for Marketing is very different from what we experience from Marketing.

      • BigPotato@lemmy.world
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        2 months ago

        From my experiences it goes more like this “In an ideal world, we’d behave this way. We’re not in an ideal world though and your competitors have no problem doing this so you should know what to do, in case the market determines it’s the best course.” with a knowing wink thrown in.