Early car sales data for January is starting to arrive from countries across the pond, and they paint an alarming picture for Tesla. Sales are crashing in France, Germany, and the UK—all affluent countries that are key markets for Tesla’s electric vehicles. Coming on the heels of a large financial miss, it’s just one more problem for the automaker.
Tesla sales dropped around 13 percent across Europe in 2024, but so far this year, the scale of the problem is far greater. In France, sales of new Teslas fell by 63 percent, while total car sales in the country fell by just 6 percent, with EV sales dropping just half a percent.
Germany was already looking like lost ground for Tesla—its 41 percent drop in 2024 accounted for most of Tesla’s lost sales across Europe. That must make the 59 percent drop in German Tesla sales recorded during January even more painful on the profit and loss statements.
Across the Channel, the British auto industry just released its sales data for January. Here, Tesla sales fell less precipitously—just 12 percent. However, battery EV sales were 35 percent higher in the UK in January 2025 than in January 2024. The cake is growing, but Tesla is getting to eat less and less of it.
In fact, no Tesla cracked the UK’s top 10 best-seller list last month, something that has regularly happened in the past, although that may be due to having just two models for >sale in most markets.
Large declines have also been recorded in Sweden (44 percent), Norway (38 percent), and the Netherlands (42 percent).
I’m not going to sell a perfectly useable Model Y after a year just because the CEO is a cunt. But I’m going to tell everyone that he’s a cunt with 30 stickers plastered all over the useless rear window
May every business that brings this man profit tank until he learns some empathy.
Anyone still driving a Tesla needs a bit of verbal abuse.
I don’t know about abuse but I do judge people with Teslas purchased in the last 5 years. Before that the completion was lacking and it was less evident to most people that the CEO is a cunt, but now even if you ignore Elon, it’s just a crazy purchase when all the other manufacturers have caught up in electric and arguably produce better vehicles with less issues.
The TSLA crash going to be glorious, can’t wait.
Is the manbaby gonna sue every European for not buying his shitass cars now?
Turns out that siding against voters interested in human sustainability, and pro oil extortionist conservatives bent on climate and human destruction is not a good EV marketing strategy. I have an MBA… AMA
“Europe and the UK” did they move the UK to another continent, or did they mean the EU?
So, I hate to be the breaker of bad news, but the UK has left the EU 🤷 Don’t shoot the messenger
Yes but not the continent despite what certain people would like
EU ≠ Europe
Europe is a continent. The European Union is a group of countries in Europe, no longer including the UK.
Maps like this are the only way my feeble American brain can process complicated European things.
Great Britain and the British Isles are geographical terms, not political ones. Sometimes publications will say Great Britain to mean England, Scotland, and Wales, but not Northern Ireland but they also don’t include things like the Isle of Man in that even though technically Great Britain does include the Isle of Man.
Unless the conversation is explicitly about geography, and land masses you should not use anything other than the United Kingdom.
Honestly people would have to be basically mad to buy tesla now, same with twitter etc.
I sympathise with people who starling is the only option but yeah I’d rather go without.
This sparks joy.
Let’s get to 95% down in Q1 of 2025.
Biggest decline in my country is because lease companies don’t like them in their fleet anymore; Musk has just randomly reduced prices in the past, making it difficult to estimate the remaining value at the end of the lease term. On the other hand business drivers used to have a generous tax exemption when driving an EV, which has been cut by our government. These drivers may now be better of driving an ICE. All in all this reduces the market share of Tesla drastically, since Tesla’s are almost exclusively used as company lease cars.
Tusk should take a lesson from Volkswagen
Not sure what you’re trying to say here. You realize VW was founded by Nazis?
Yeah, and after World War II, they nearly went out of business and took decades to recover the reputation.
Since I guess I have to spell it out: doing business with Nazis is bad for business.
They recovered their reputation?
Porsche family is a key shareholder in VW and they are straight up nazi nepo babies
Never forget!
You mean not be nazi?
Exactly
Pretty tall order, can’t expect that in 2025.
Gimme cheap, simple and reliable EV with guaranteed 200km range and I’m sold. I don’t need bazillion of cameras inside and out, I don’t need glass roof, I don’t need 200kW of ridiculous power I would never use, I don’t need always online maps for a subscription fee and I don’t need 20" infotainment, neither I need 3 zone AC with ventilated seats and ballsack massage device, etc. I just want a Dacia of EV market.
Ballsack massage device you say…
The fiat 500 e fits all that and it’s a delight to drive.
