It’s a reviewers job to be honest; if the product is bad I appreciate them calling it out, no matter how small an issue is.
I’m not going to defend YouTubers that don’t know I exist, and honestly I don’t watch Doug that often anymore. But from what I can see even the new vehicles he reviews are niche and/or expensive as hell. The VW ID4 starts at $40k for only ~200 miles of range. Compared to iqoniq, mach-e, or the new Chevy EVs it’s just a bad value all around. Also, I genuinely think a snappy infotainment system is a necessity. I won’t even consider a Tesla since it doesn’t support carplay or android auto. Do the majority of people hold that same opinion? Hell no, but I still think it’s absolutely relevant to a review. Now, I could totally see your point of a review killing a company/product if the reviewer has a larger reach than the company. An example would be LTT’s “review” of a super niche waterblock from billet labs. But if you think one review tanked the sales of a car from one of largest conglomerate of car manufacturers then you’re woefully overestimating the reach of YouTube videos and online media.
Now humane is a bit of a different story, and the negative reviews are certainly not helping sales. But MKBHD’s video is a very honest explanation of his experience, and it shows how many things were promised but not delivered. If they didn’t want bad reviews, they should have delayed the product until it was ready.
You have a valid point that clickbait articles do more harm than the actual reviews, but again, I don’t think it’s the reviewer’s fault or problem. Most of these sites are full of other clickbait nonsense, and just like NYpost I’m not going to them for factual information. If the general public are being swayed by these articles, I don’t think they were seriously in the market for whatever product is being dragged through the mud. Most of what MKBHD and Doug reviews are premium products with premium prices, in my opinion they should scrutinized accordingly.
I think bad products fail on their own and the reviews and media accelerate that failure. I’m not saying it’s a good thing, but blaming the media for a company’s bad decisions solves nothing.
Maybe they underestimate the MPG rating but did you forget the massive diesel scandal? They lied about the efficiency of their engine and exhaust system to the point where they had software counteracting testing procedures.
Do you own an id4 or something? Like why do you care about the public perception of a company? People who actually are in the market for a new car are bound to test drive it first, and they can decide if the infotainment system is good enough for themselves. My point is: lots of talk from people who are nowhere near buying any car let alone a $40k+ id4. If I purely listened to the internet’s opinion I wouldn’t own half the shit I enjoy on a daily basis.
MKBHD and his team are by no means perfect, watch their podcast and you’ll quickly see the gaps in their knowledge. If you haven’t watched him in awhile I can understand you position a lot better. He’s come a long way in the past few years, and while I never found his reviews to be bad, his current work is top quality. For instance: a lot of his smartphone reviews revolve around the camera performance. At the end of the year he does a big comparison between a bunch of phones. Between that and the yearly smartphone awards, I think he does a fine job at summarizing the software improvements over the first year of ownership.
Of course every big content creator has a legion of annoying fans, again LTT almost killed a 2 man company from a single botched video. I’m not here to defend any community, just that these two reviewers that you seem to have a gripe with do better work than 90% of others.