Cable firms to FTC: We shouldn’t have to let users cancel service with a click — Customers may “misunderstand the consequences of canceling,” say lobbyists::Customers may “misunderstand the consequences of canceling,” cable lobby says.
Cable firms to FTC: We shouldn’t have to let users cancel service with a click — Customers may “misunderstand the consequences of canceling,” say lobbyists::Customers may “misunderstand the consequences of canceling,” cable lobby says.
Because then they would have to cut it in half for everyone.
By making this a calling requirement the bar to access is higher in comparison.
AND: They are likely increasing customer satiafaction because they saved 50% of the bill with a simple negotiation call and maybe get new features on top.
The satisfaction wouldnt be high by clicking a button that may be just buried.