Apple didn’t just announce some new electronics this year—they also unveiled a new fabric. Join us as we zoom and enhance the new iPhone FineWoven case!
So they don’t actually uncover what the material is made of (likely plastic), and no-one is commenting on the fact that this case is a recycling / plastic nightmare that has nothing to do with sustainability.
Made from durable microtwill, the material has a soft, suedelike feel. The FineWoven material was also designed with the earth in mind - it’s made from 68 percent post-consumer recycled content and significantly reduces carbon emissions compared to leather.
So they don’t actually uncover what the material is made of (likely plastic), and no-one is commenting on the fact that this case is a recycling / plastic nightmare that has nothing to do with sustainability.
From Apple’s online store:
Ah, it’s made of “post-consumer recycled content”.
I love products made of “content”.
I guess the word “plastic” has been banned by the apple marketing team.