‘Pause Ads’ Creep Onto Hulu, Peacock and Max as Streamers Seek New Revenue::Big streaming services like Hulu, Max and Peacock are relying more heavily on ‘pause ads’ that show up when a user halts a binge session

  • kadu@lemmy.world
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    1 year ago

    Just wait until Apple’s headset becomes mainstream.

    “You must keep looking at the ad for at least 30 seconds to proceed - do not look away from the ad”.

    People forget it now, but Steve really thought their iAds platform on iOS would be disruptive and win against Google - their ads were “interactive” in the sense that they could use a lot of the phones sensors and APIs to take over what the user was doing and force interactions.