Calling them “free-form ads,” Reddit said the new advertisements are its most native format ever, designed to look and feel like community content shared by real people.
The ads, meant to mimic the site’s megathreads, will enable advertisers to utilize a variety of formats in one post, including images, videos, and text.
According to numbers from Reddit, free-form ads got 28% more clicks than all other types of ads on the site and saw a jump in community engagement.
The next time you see an interesting post in your Reddit feed, take a closer look - because it might just be a paid advertisement.
This feels like something that would be illegal in the EU. I have no idea if it actually is.
It’s illegal here in Germany. Ads need to be clearly recognizable as such.
It’s an European law, thankfully.
So they will serve different frontend for different people based on location?
Honestly, I expect them to just remain in violation, unless they get sued or reprimanded by one of our user protection organisations.
But yeah, they can serve different frontends or just with different configuration for different user groups. They probably do that already, e.g. to display a cookie banner for users in the EU.
Yup. Just moving between German and French websites can be a pain in the ass. Default filters in shops, prices with or without taxes displayed first for professional things, different menus etc. They can be different in the most subtle ways, which is way worse imo.
Don’t get me started on websites who think they know better than you which website you’d like to visit. Stop redirecting me based on my IP or language settings! OK now I’m just venting sorry
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(/s, but I hope that was obvious)