The car is taken out of the fleet. Used as a reminder to take a cab. I would include the cost of the cruiser because if the campaign doesn’t work the vehicle just goes back to the fleet, no harm done.
It’s not sunk cost outside of the wrap. If it’s not a successful campaign the only thing lost is the 1500 bucks. If it’s successful then $60,000 is nothing compared to a human life.
That’s about a $55,000 vehicle. Also, how is it going to save a life? Do you think someone is going to look at that car and then think back to that when they’re drunk and remember seeing a half police car half cab and decide not to drive?
Not to mention but they’re basically putting advertising for a corporation on the police cars. Yellow Cab is a specific company, not just a general reference to taxi cabs.
Idk would you rather they spend the money on military-grade swat equipment? Lots to pick at here but overall an example of outreach instead of enforcement, which is a win in my book.
Seems like a waste of resources. Clever, but wasteful
I disagree. How much is a simple wrap job? 1500? If they save 1 life or even prevent 1 accident, it’s already worth it.
Prob should factor in cost of vehicle, as it is a bit wasted.
The car is taken out of the fleet. Used as a reminder to take a cab. I would include the cost of the cruiser because if the campaign doesn’t work the vehicle just goes back to the fleet, no harm done.
And taking a car out of their fleet.
Thats not some old retired interceptor. So, I don’t know what a modded car costs them, but 60k?
It’s not sunk cost outside of the wrap. If it’s not a successful campaign the only thing lost is the 1500 bucks. If it’s successful then $60,000 is nothing compared to a human life.
That’s about a $55,000 vehicle. Also, how is it going to save a life? Do you think someone is going to look at that car and then think back to that when they’re drunk and remember seeing a half police car half cab and decide not to drive?
Nah, they take a cruiser off the fleet and wrap it. The vehicle can return back to the fleet after the campaign. The only thing lost is the 1500 wrap.
Maybe for you, it might not influence you to not drive drunk, but you’re not everyone.
In advertising, this is what we call impressions and awareness. Just the fact that we are talking about it right now makes it a successful campaign.
Not to mention but they’re basically putting advertising for a corporation on the police cars. Yellow Cab is a specific company, not just a general reference to taxi cabs.
Idk would you rather they spend the money on military-grade swat equipment? Lots to pick at here but overall an example of outreach instead of enforcement, which is a win in my book.