Tesla CEO Elon Musk sent an email to employees on Monday informing them they have to show customers how to use "FSD" before making delivery in North America.
“Going forward, it is mandatory in North America to install and activate FSD V12.3.1 and take customers on a short test ride before handing over the car,” Musk wrote in an email to staffers on Monday. “Almost no one actually realizes how well (supervised) FSD actually works. I know this will slow down the delivery process, but it is nonetheless a hard requirement.”
I mean, you can require the employee delivering the car to offer to take the customer on a ride. You can require the employee to tell the customer how awesome the service is. But I don’t see how you can make the customer go for a ride if the customer doesn’t want to go for a ride. And, frankly, I kind of suspect that a not-inconsiderable number of new customers just want to go use their new car and aren’t interested in sitting through a sales pitch for some associated service.
I mean, you can require the employee delivering the car to offer to take the customer on a ride. You can require the employee to tell the customer how awesome the service is. But I don’t see how you can make the customer go for a ride if the customer doesn’t want to go for a ride. And, frankly, I kind of suspect that a not-inconsiderable number of new customers just want to go use their new car and aren’t interested in sitting through a sales pitch for some associated service.