Cloverfield. It didn’t even contain the title, just the date. It ended up being the biggest January opening of any movie.
It got a fair bit of criticism but that movie has had a lot of replay in my house. Solid and simple premise, moves quickly. I could do with a little less of the love story but it does make the ending hit a bit harder.
Terminator 2 didn’t even feature a single shot from the actual movie in its teaser trailer. It was just that iconic:
I had not seen this before. It is like a prologue to the movie.
And then the full trailer spoiled the main twist
In what way?
I mean, (assuming you’ve seen it already) from what I remember the entire first act is set up for the audience to believe that the T800 is the bad guy again, hunting down Sarah Conner just like before, with a huge reveal when he ends up saving her and her son instead, and the trailer gives that away in the first 30 seconds.
Lion King, hands down. The trailer was just the entire opening scene, and seeing the trailer for the first time (in the theater, as was the style at the time), gave me chills. The scope of the animation was clearly something new, and Carmen Twillie & Lebo M fucking killed the vocals in Circle of Life
Good call!
Also using the opening scene as a trailer is such a classy move.
A Clockwork Orange
This is a work of art on its own accord.
Logan.
Suicide Squad.
Unfortunately, it ultimately ended up causing the movie a lot more problem down the line.
The trailer was so effective, the studio literally had the trailer agency re-cut the film. As a trailer editor, this possibility horrifies me.
