EA CEO Andrew Wilson confirmed the company is considering putting ads in traditional AAA games — titles that players purchase up-front for around $70 apiece. In the Q&A part of EA’s latest earnings call, Eric Sheridan from Goldman Sachs asked Wilson about dynamic ad insertion in traditional AAA games. Wilson said, “…Advertising has an opportunity to be a meaningful driver of growth for us.” He then continued, “…we have teams internally in the company right now looking at how we do very thoughtful implementations inside of our game experiences.”
ever played a mobile game and thought, “gosh, I wish they would put ads in every game”
Unpopular opinion: I wouldn’t mind some ads in games like GTA, Need for Speed or Watchdogs. You’re driving and there’s a real ad in a billboard or in the radio station you’re listening.
Either that, or, you know, they could have witty, thoughtfully handcrafted ingame ads adding to the atmosphere, parodying the real world.
But this GTA already has, no?
Dont give them ideas.
It’s already been done. Black Box’s NFS Carbon until Undercover all have ad clients built in that did that exact thing (displaying real ads on billboards).
Luckily it doesn’t work but if someone were to buy the domain it could be dangerous.
And I am looking at never purchasing another EA game in my lifetime.
And you won’t be missing much.
“Its in the game!”… Ads, that is.
Thoughtful about squeezing more money out. Didn’t they already do this in one of the older battlefield games, I think it was 2142?
They’ve tried this several times
EA will do anything but making good complete experiences.
