EA wants to place ads in full-price games, again
www.techspot.com
Speaking during the company's latest earnings briefing, EA CEO Andrew Wilson said in-game advertising could become a "meaningful driver of growth" for the firm.

EA has tried this before, with predictable results. In 2020, EA Sports UFC 4 included full-screen ads for the Amazon Prime series The Boys that would appear during ‘Replay’ moments. These were absent from the game when it launched, with EA introducing the ads about a month later, thereby preventing them from being highlighted in reviews. It wasn’t long before the backlash led to EA disabling the ads.

  • Hildegarde@lemmy.worldEnglish
    0·
    2 months ago

    EA already did this. Many games had real ads on billboards in the world. Need for speed underground 2 was sponsored by cingular wireless. Your ingame pager was product placement and the company’s logo was on screen whenever you were doing free roam.

    This is very EA with historical precident.

    • yeehaw@lemmy.caEnglish
      0·
      2 months ago

      Burnout paradise city. Which also was one of my fav games of all time. No ads would be cool.

    • piccolo@ani.socialEnglish
      0·
      2 months ago

      Tbh, having advertisment on billboards in a racing game is the less intrusive and immersive way to do in game advertisement.

      But then again billboards in real life are an eye sore. /shrug