This is definitely scaffolding erected to facilitate repairs. Of all use cases for advertising, I cannot possibly complain about this one as it seems to be funding the repairs and the ugly scaffolding is being camouflaged by the dressing that mimics the underlying surface. Yeah, its always gonna suck to a certain degree to see ads plastered on a landmark like this, but if it’s only temporary during repairs and helps maintain the building then I’m all for it.