Samsung has released a new video in support of Google’s #GetTheMessage campaign which calls for Apple to adopt RCS or “Rich Communication Services,” the cross-platform protocol pitched as a successor to SMS that adopts many of the features found in modern messaging apps… like Apple’s own iMessage.
Okay, Samsung is the party with some credibility here. It’s a lot harder to hear Google whine about messaging standards when their churn in messaging has been hilarious and embarrassing.
Samsung’s record on RCS isn’t great. Their Samsung Messages app didn’t work across networks for most of last year. Like RCS only worked on t-mobile, but only for t-mobile branded phones, and for some time they couldn’t send to AT&T. Not sure if Google Messages was much better during that time period.