The U.S. FTC, along with two other international consumer protection networks, announced on Thursday the results of a study into the use of “dark patterns” – or manipulative design techniques – that can put users’ privacy at risk or push them to buy products or services or take other actions they otherwise wouldn’t have. TechCrunch:

In an analysis of 642 websites and apps offering subscription services, the study found that the majority (nearly 76%) used at least one dark pattern and nearly 67% used more than one. Dark patterns refer to a range of design techniques that can subtly encourage users to take some sort of action or put their privacy at risk. They’re particularly popular among subscription websites and apps and have been an area of focus for the FTC in previous years. For instance, the FTC sued dating app giant Match for fraudulent practices, which included making it difficult to cancel a subscription through its use of dark patterns.

[…] The new report published Thursday dives into the many types of dark patterns like sneaking, obstruction, nagging, forced action, social proof and others. Sneaking was among the most common dark patterns encountered in the study, referring to the inability to turn off the auto-renewal of subscriptions during the sign-up and purchase process. Eighty-one percent of sites and apps studied used this technique to ensure their subscriptions were renewed automatically. In 70% of cases, the subscription providers didn’t provide information on how to cancel a subscription, and 67% failed to provide the date by which a consumer needed to cancel in order to not be charged again.

  • Vahtos@programming.dev
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    3 months ago

    So, a dark pattern is a design that tries to trick the user into something. But what is the word for “knowing what the user wants, blatantly ignoring it and imposing the companies will anyway”?

    Example: I think YouTube shorts are a terrible format, and I find them generally irritating. So I click the X on the element in YouTube that has a bunch of side scrolling cards, where each card is one of these shorts. YouTube informs me it will hide them for 30 days and then they’ll be back.

    Another example, Windows Update. I’ve set all the group policy settings so it should never restart and update without me triggering it. But, if I allow it to download the update, then damn my group policy settings, it is going to apply that update and restart whenever it wants.

    • palordrolap@kbin.run
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      3 months ago

      YouTube have been doing that sort of thing for years though. Do you remember the push to have everyone switch to a Google+ account with a real name attached?

      They’d ask if you wanted to do the aforementioned, and if you said no, they responded “OK we’ll ask again later.”

      No “Never ask me this again.”, just the implicit “f–k you, we’re going to pester you with this over and over again until you sign up.”

      After they got enough sign-ups they quit asking. And then Google+ went down the Swanee, so they relented and decided that maybe it was OK for people to have pseudonymous accounts after all. It only took years for that to happen.

      Can’t see how short-form content is going to fail in the same way, so there’ll be nothing here to teach them the lesson again.

      • AlligatorBlizzard@sh.itjust.works
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        3 months ago

        It’s a language game too. Target recently changed their credit card reader screen - it’s been annoying about their rewards program for a while, but before it was “skip” to pass the screen, now the button is “not now”. Skip is more of a “no” than “not now”. Either way, though, they’re shoving their easier shopper tracking down everyone’s throats.

        • helpImTrappedOnline@lemmy.world
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          3 months ago

          It works wonders. I’ve blocked so much crap on YT. Everything including the shopping ads, the little white watch more popus, the related video popups, and whatever else I’ve forgotten about.

          My home feed is nothing but actual videos I can watch - no shorts, catagories, special promotions or other junk.

          I also set my bookmark to the subscriptions page, that way I always start there. No need to “ring that bell” when all the latest stuff I’ve subscribed to is the first I see.