A 9pm watershed on TV junk food advertising will come into force in October 2025, the government has confirmed.
This will come alongside a total ban on paid-for online advertising for junk food, under plans to tackle childhood obesity.
A 9pm watershed on TV junk food advertising will come into force in October 2025, the government has confirmed.
This will come alongside a total ban on paid-for online advertising for junk food, under plans to tackle childhood obesity.
I vividly remember pushing my parents to go McDonald’s after I saw an advertisement with the newest Happy Meal toys. I wanted the toy in the first place, the food tasted good as a kid but even then not amazing. I think ads do have a huge influence on which toys and which food kids ask for.
Fair, that’s the part where I think a parent needs to have the will and authority to say no to their kid, but I understand that can be difficult. This may do some good but as I am sure some loopholes will form and it doesn’t forbid ads 100%, it wont stop Fast Food ads. Even if fast food wasn’t directly advertised, I believe there is more factors, like the availability of healthy options, many families don’t have the time or money to make good healthy meals. This law is a good thing, but I personally don’t see it as a huge win, just a patch that will be touted to solve problems it doesn’t address.