Many people don’t know usb-c cable is universal, and apple only advertises chargeing iphone with macbook and ipad charger.

I imagine most of these people use an iPhone, and they will certainly waste their money on an Apple cable.

Plus many of these tech-illiterate people are likely on a lighting iPhone with a barrel jack Windows, they won’t even know they need a new charging cable until they realize their old lighting cables don’t work.