Advertising these days is less of a way for websites and services to make free money.
Of course websites and services that serve ads will deny this vehemently because advertisers who become aware of such practices (typically known as click fraud) will cut off those websites from ad revenue very quickly and stop serving ads there.
The idea is to trick the advertising companies into thinking that we are there and we are watching, and we care, so that they will pay money to the website to display ads there.
They do, and they don’t care. The algorithm is actually tailored to find out if/when you fall asleep while watching videos, and then recommends longer videos in autoplay when it believes you are, because they’ll get to play you more ads and cash out more. When/if they implement pause ads advertisers will have an even bigger case against against yt inflating ad watch time to make more money. Facebook has this issue as well.
It’s the opposite. If you pause the video you the viewers are almost always looking at the screen. The pause button on a mobile phone or web browser is literally on the player. You are guaranteed to see it immediately after you push the button. You will see it when you un pause. These ads are display banners not video. It only takes a second to see the ad.
Unlike video ads that just auto play, especially when the video player auto plays more videos, there probably is more probability you aren’t actually watching, unlike pause ads that require user activity and focus on the screen to push the pause button.
Google probably only spent months researching this and they only have all the tracking and user studies to know what you said. Please ignore the obvious fact that you are looking at the screen when you are pausing or resuming a video, KingJalopy knows better and Google is just dumb. Nobody will see any of these ads and they are adding them in vain.
Are they so dumb They don’t realize that when we pause a video we are likely not watching or even near our fucking phone or screen at that time?
Advertising these days is less of a way for websites and services to make free money.
Of course websites and services that serve ads will deny this vehemently because advertisers who become aware of such practices (typically known as click fraud) will cut off those websites from ad revenue very quickly and stop serving ads there.
The idea is to trick the advertising companies into thinking that we are there and we are watching, and we care, so that they will pay money to the website to display ads there.
They do, and they don’t care. The algorithm is actually tailored to find out if/when you fall asleep while watching videos, and then recommends longer videos in autoplay when it believes you are, because they’ll get to play you more ads and cash out more. When/if they implement pause ads advertisers will have an even bigger case against against yt inflating ad watch time to make more money. Facebook has this issue as well.
It’s the opposite. If you pause the video you the viewers are almost always looking at the screen. The pause button on a mobile phone or web browser is literally on the player. You are guaranteed to see it immediately after you push the button. You will see it when you un pause. These ads are display banners not video. It only takes a second to see the ad.
Unlike video ads that just auto play, especially when the video player auto plays more videos, there probably is more probability you aren’t actually watching, unlike pause ads that require user activity and focus on the screen to push the pause button.
Google probably only spent months researching this and they only have all the tracking and user studies to know what you said. Please ignore the obvious fact that you are looking at the screen when you are pausing or resuming a video, KingJalopy knows better and Google is just dumb. Nobody will see any of these ads and they are adding them in vain.
They don’t care. If the advertisers pay for that spot then they make money! This has been the story with TV ads for decades.
They do, they’re probably just hoping the advertisers don’t and keep paying for more ad space.