• Ech@lemm.ee
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    19 hours ago

    Instagram has it’s fair share of blame for the trend, but I don’t think they were the progenitor, as it were. Snapchat was far more heavy-handed with face altering filters from the get-go, as I remember it. Instagram was mostly just the “old-school” sepia tone, black-and-white type filters for the most part until that picked up.