But don’t you think it’s a bit reductionist? We read books, not analogue text content. We eat meals, not nutritional content. We listen to songs, not rhythmic euphoria content. I don’t think it’s about commercial concerns - in fact, the term ‘content’ to refer to anything and everything is the ‘commercial’ way of putting it.

Someone hitting ‘record’ on a microphone and jamming on a guitar is still music. Why should we treat video any differently?

“Bruh” is not a strong opener to an argument

In the past maybe, but certainly not these days. It’s overglorified corporate money grab propaganda, that goes around shamelessy guilt tripping viewers when truth is spoken. Much of these so-called content creators do not much else than making face react videos to something they saw and just talk about their likes or dislikes. They get paid lots just to make a soy-jack face and shitty clickbaits. The amount of money some them get paid is large sums insane for little efforts in proportion to what worth it actually ought to be. There people out there putting real efforts and labor to contributions to society to keep it running that paid squat in comparison. Its sad really. Go ahead downvote me, it doesn’t change the truth i speak.

It’s not that strange, I have a friend who literally said the same thing today in reference to one of his favourite channels shutting down. He preferred to call the stuff on this channel art, rather than content. I agree with the person above too, the term has always bugged me. It makes it sound so mass produced, like your job is to just produce meaningless “content” for people to mindlessly consume. And to be honest, that’s exactly what the mainstream YouTube culture is about.

Then call them educators, or presenters… teachers, maybe, depending on the nature of their work