If only they made stores that were actually good and truly compete with Steam.

Ubisoft’s bean counters had some trouble reading the market on this one.

They left Steam because they felt the 30% cut that Valve takes for sales on their platform is way too high, but didn’t account that users of Steam are really entrenched into that platform and don’t want to leave just for the chance to play an Ubisoft title. So instead of seeing 70% of Steam sales of their games, they saw 0.