I worked at a video ad server that offered a stream stitched solution going back to 2013. It comes down to development work/cost that the companies need to take on. Ultimately they would benefit from the cost required, but they wanted to be cheap and do a client side solution instead.
The HLS integration we offered definitely had a premium attached to it as well as an additional cost to the CDN that required the integration to live on. So it’s not cheap.
It is weird that Google, with it’s infinite pockets, hasn’t pushed a stream stitched solution all these years until recently.
I worked at a video ad server that offered a stream stitched solution going back to 2013. It comes down to development work/cost that the companies need to take on. Ultimately they would benefit from the cost required, but they wanted to be cheap and do a client side solution instead.
Ah yes that makes a lot of sense. Googles war on adblockers seems really expensive but we don’t know the numbers maybe it’s still cheaper.
The HLS integration we offered definitely had a premium attached to it as well as an additional cost to the CDN that required the integration to live on. So it’s not cheap.
It is weird that Google, with it’s infinite pockets, hasn’t pushed a stream stitched solution all these years until recently.