I’m genuinely curious about peoples thoughts on this.
It made sense for a while. But the branding change was 16 months ago. The URI change was 3 months ago. Everybody knows now what X is. Yet for some reason, I still see in news stories today:
“… on X — formerly known as Twitter — and said …”
I really don’t think that’s needed anymore. But I’m always one to want changes as fast and painless as possible.
So what do you think would be an appropriate amount of time to keep reminding everyone that Twitter is now X?
Months?
Years?
How many?
X is just a vague term though. It’s also often used as a placeholder for unknown or variable things. So the “formerly Twitter” is going to stick for quite a while.
It’s like naming a product “The Thing”. Anyone who talks about it will always have to clarify what Thing they are talking about basically forever.