Social media users probably won’t read beyond this headline, researchers say | Penn State University
www.psu.edu
In an analysis of more than 35 million public posts containing links that were shared billions of times on the social media platform between 2017 and 2020, the researchers at Penn State found that around 75% of the shares were made without the posters clicking the link first. Of these, political content from both ends of the spectrum was shared without clicking more often than politically neutral content.

A new study of 35 million news links circulated on Facebook reports that more than 75% of the time they were shared without the link being clicked upon and read

  • Th4tGuyII@fedia.io
    2·
    16 hours ago

    In addition, analyses with 2,969 false uniform resource locators revealed higher shares and, hence, SwoCs [Shares without Clicks] by conservatives (76.94%) than liberals (14.25%), probably because, in our dataset, the vast majority (76–82%) of them originated from conservative news domains.

    Damn, never would’ve seen that one coming /s