Microsoft has hired OpenAI co-founders Sam Altman and Greg Brockman to head up a "new advanced AI research team," the software conglomerate's chief Satya Sam Altman and Greg Brockman and many of their former OpenAI colleagues will join Microsoft, Satya Nadella said.
And there are many other examples too.
A lot of car manufacturers have brands for the upper class. Like Mercedes -> Maybach, Toyota -> Lexus, Seat -> Cupra. And tyre manufacturers have lower-end brands, like Michelin -> Kleber. Or, even better: a lot of store budget brands for milk, cheese, sausages etc. are manufactured by a big name brand, it’s right on the packaging with the little letters at the bottom. (Manufactured by: XYZ Big Name Brand Ltd.)
I had a teacher in high school, many decades ago, who had owned an orange juice processor. He explained that the generic store brand got the start and end of production runs; name brand got the middle.