• themurphy@lemmy.ml
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      6 days ago

      Influencers are making an extreme amount of money, and Meta doesn’t get a bite of that specific cake.

      Now they make their own influencers to funnel that money away from the people and into the company instead.

      If they succeed with making popular AI bots, they can control user buying behaviour and political views like no other. Because you are much more likely to follow a “person” you trust than an ad. (the reason why influencers are a success to begin with.)

      • sunzu2@thebrainbin.org
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        6 days ago

        Because you are much more likely to follow a “person” you trust than an ad

        Pedons really got to do better on this. Socially starved losers needing their parasocial relationships and then they wonder why they are poor.

      • Alphane Moon@lemmy.world
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        6 days ago

        I didn’t think of it in this way, but it does sound very convincing.

        Meta would love to essentially make fake virtual influencers to get all their money and have more control.

    • Dave.@aussie.zone
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      6 days ago

      Well you see, engagement is down, and the whole “sponsored content” thing is in a death spiral due to AI slop. So Meta has decided to cut out the middleman and generate their own AI slop, because surely their version of personalised AI slop will solve the whole engagement problem and keep line always going up, because if it’s one thing users love, it’s an endless torrent of AI slop.

      • Echo Dot@feddit.uk
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        6 days ago

        That will be why Nick Clegg has ducked out. He may have been a useless politician but at least he knows when to run away, which is better than some of them.