- Users of social media platforms like Facebook are part of constant marketing experiments
- Because algorithms are driven by AI and machine learning, it’s impossible to know how social media companies are choosing what to show — and not show — different groups of people
- Because there is no “random assignment”, marketers can’t fully tell if one ad might work better than another one.
- In the process, groups of social media users can be excluded from important messages
- Algorithms are so precise, they can target people down to an individual level
This is one area where BlueSky is breaking new ground in an incredible way with user-created feeds.
Meta will never give you this because they want to be in constant control of everything you see. Maybe like 20% things you’ve expressed that you actually want to see.
This not only gives you the power to control what you see but also disincentives creators and marketers from trying to abuse and manipulate the single algorithm. Like, don’t bother, because there isn’t one.
Fedi could learn a lot from them.