Pinkwashing, also known as rainbow-washing,[1] is the strategy of deploying messages that are superficially sympathetic towards the LGBTQ community for ends having little or nothing to do with LGBTQ equality or inclusion,[2] including LGBTQ marketing.[3]
https://en.m.wikipedia.org/wiki/Pinkwashing_(LGBTQ)
Today I learned that that is also a term for it.
Oh, and it’s already named the more effective, inclusive one, too! Yay! Fuck The Man! 🤓🏳️🌈