It’s a crisis of their own making.

Content moderation is too expensive, too hard or just free speech absolutism. Huh, uses don’t like the toxic environment anymore.

We’re feeding every user only the stuff we want, with lots of ads and sponsored posts. Now users complain they feel like a goose being prepared for the foie gras harvest.

Meanwhile the algorithm relentlessly pushes high profile people drowning out their own friends. Now users feel like shooting into a storm and stop engaging as much. Unfathomable.

They go further with enshitification and are greatly surprised users don’t like their crap as much.