Today I filed a formal complaint against #YouTube with the Irish Data Protection Commissioner for their illegal deployment of #adblock detection technologies.
Under Article 5(3) of 2002/58/EC YouTube are legally obligated to obtain consent before storing or accessing information already stored on an end user's terminal equipment unless it is strictly necessary for the provisions of the requested service.
In 2016 the EU Commission confirmed in writing that adblock detection requires consent.
From my understanding, they embed the ad in the video stream itself so that it’s indistinguishable from the actual content. I imagine Google could serve ads from the same servers that serve videos and integrate them in a way that would be hard to detect, just like Twitch.
I guess the one difference is that I don’t think twitch ads are skippable while youtube’s ads are. I assume embedding the ad into the video would prohibit that. Hopefully youtube doesn’t do that because while the current ad situation is annoying, having only unskippable ads would be pretty unbearable.
Twitch seems to have figured out adblock blocking. Any idea what they’re doing that’s different?
From my understanding, they embed the ad in the video stream itself so that it’s indistinguishable from the actual content. I imagine Google could serve ads from the same servers that serve videos and integrate them in a way that would be hard to detect, just like Twitch.
I guess the one difference is that I don’t think twitch ads are skippable while youtube’s ads are. I assume embedding the ad into the video would prohibit that. Hopefully youtube doesn’t do that because while the current ad situation is annoying, having only unskippable ads would be pretty unbearable.
There are ways to get Twitch adblock as well. I use PurpleTV