From the article: “Once Spotify realized how much attention was going to white noise podcasts, the company considered removing these shows from the talk feed and prohibiting future uploads while redirecting the audience towards comparable programming that was more economical for Spotify — doing so, according to the document, would boost Spotify’s annual gross profit by €35 million, or $38 million.” That doesn’t sound like it’s costing them $38 million, it sounds like they are speculating they COULD make $38 million. I was confused as to how they would be losing money.