They don’t want you to pay. They set the price artificially high to discourage you so they continue business as usual while complying to the laws. The price is a PITA charge to make it worth their while and to still profit from the ads they would have shown you.
I entered my VIN (it’s very easy to get from the DMV anyway) and the website didn’t provide any data. For those that are curious but don’t want to put in your vin, it doesn’t work and I saved you the hassle.