Older doctors were literally taught that black women have a higher pain tolerance. This in part originated from an early gynecologist doing experiments on black women slaves without bothering to give them any anesthetics. His justification for it was basically that they could handle the pain, and there are doctors practicing medicine today that still belive it.

I see two approaches that you can take.

1. instead of focusing on what you are taking away. Focus on what you can do with the money instead. Telling them that they can have a new TV with that money is a lot more motivation to say yes than taking something away.
2. Do the scream test. Just cancel everything and wait for someone to scream about not having a services and resubscribe. Repeat every 6 months or so.