QR codes wouldn’t solve this problem, because they would still house a link that has to be opened in the NaviLens app to be of any use.
These codes don’t just take you to some static document. It opens up in the NaviLens app, which when use features like the gps, gyro, and camera in your phone to provide more rich, contextual information.
There’s the problem
And there’s a big part of the solution. Another is giving actual creatives more control over the final product, which they also alluded to.
My hope is that with scaled back Marvel production, they can direct some of that money towards new, original IP.