I’m not sure about your definition of AR, but if the camera is showing the real world plus digital content then it’s augmented reality.
Here is some definition:
In virtual reality (VR), the users’ perception of reality is completely based on virtual information. In augmented reality (AR) the user is provided with additional computer- generated information within the data collected from real life that enhances their perception of reality.
I remember something like that happened for toilet papers in Brazil many years ago. Many brands reduced the roll length and there were an outcry among the people. In the end a law was created to do exactly that what you said, but this didn’t stopped companies to continue shrinking products
Here is an example with the warning in yellow