Where everyone’s an influencer and everything’s for sale
www.theverge.com
My month on an app filled with amateur influencers.

The video feed of Flip, a short-form vertical app, is a 2020s QVC in a nightmare, as if a bunch of teens started an influencer marketing agency where brand safety is not a real concept. It doesn’t really matter what’s in these videos, as long as the product being reviewed is linked below.

  • zeppo@lemmy.worldEnglish
    161·
    4 months ago

    Sounds like pure hell. I have a question about this though:

    Someone is silently laughing off-camera

    • cm0002@lemmy.world
      11·
      4 months ago

      Idk sounds kinda fun lol

      People don’t want to keep buying products from paid shills that say each camera, pillowcase, or teeth whitening strips are amazing, brilliant, must-buys, Agha’s thinking goes. They want unscripted, real people talking about products, even if it’s at times excruciatingly awkward to watch.

      She’s…not wrong…lmao

      • gedaliyah@lemmy.worldOPEnglish
        4·
        4 months ago

        Of course real unscripted people talking honestly about products is not what this app provides. It is still shilling just far less polished.