They intentionally did something that upset a target demographic, those people burned nike products and tried to “boycott” them and it ended up making their sales go up because everyone was talking about them now.

I bet if you were specific, it was something about supporting a progressive cause that most people support and rightwingers got mad and “protested” by buying Nike products to destroy…

Just because rightwing extremists are the minority and don’t understand how boycotts work, doesn’t mean boycotts don’t work.