silence7@slrpnk.netM to Climate - truthful information about climate, related activism and politics.@slrpnk.netEnglish · 8 months agoEuropean brands and companies will no longer be able to cite weak claims of carbon offsetting as regulations to battle greenwashing practices are tightened.www.adweek.comexternal-linkmessage-square3fedilinkarrow-up1178arrow-down10
arrow-up1178arrow-down1external-linkEuropean brands and companies will no longer be able to cite weak claims of carbon offsetting as regulations to battle greenwashing practices are tightened.www.adweek.comsilence7@slrpnk.netM to Climate - truthful information about climate, related activism and politics.@slrpnk.netEnglish · 8 months agomessage-square3fedilink
minus-squarehanno@lemmy.worldlinkfedilinkarrow-up3·8 months agoUnfortunately, they will still be able to make claims of sourcing green electricity by buying double-counted guarantees of origin from Norway… See also: https://industrydecarbonization.com/news/the-trouble-with-european-green-electricity-certificates.html And: https://m.independent.ie/irish-news/budweiser-reprimanded-for-breach-of-advertising-code-with-claims-it-uses-100pc-renewable-electricity-in-brewing/a1965099963.html
Unfortunately, they will still be able to make claims of sourcing green electricity by buying double-counted guarantees of origin from Norway…
See also: https://industrydecarbonization.com/news/the-trouble-with-european-green-electricity-certificates.html And: https://m.independent.ie/irish-news/budweiser-reprimanded-for-breach-of-advertising-code-with-claims-it-uses-100pc-renewable-electricity-in-brewing/a1965099963.html