Calling them “free-form ads,” Reddit said the new advertisements are its most native format ever, designed to look and feel like community content shared by real people.
The ads, meant to mimic the site’s megathreads, will enable advertisers to utilize a variety of formats in one post, including images, videos, and text.
According to numbers from Reddit, free-form ads got 28% more clicks than all other types of ads on the site and saw a jump in community engagement.
The next time you see an interesting post in your Reddit feed, take a closer look - because it might just be a paid advertisement.
It happens here, too. Like this shill post about the Scrub Daddy, where the comments are highly suspicious.
It even happens in RL conversations, say, with people who bought stock of a big company subtly (or they think it looks so) recommending it.
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Why has that sponge been shilled so heavily? I see it being marketed on TikTok of all places…
Because they have a creative marketing department who knows the cheapest ways to market things are to make it look like it isn’t marketing.