YouTube first spoke about pause ads last year when it started trialing them in select regions. At the time, the company said that when you pause a video, it will shrink, and an ad will appear next to it.
“In Q1, we saw strong traction from the introduction of a pause ads pilot on connected TVs, a new non-interruptive ad format that appears when users pause their organic content,” Schindler noted. He went on to share that YouTube’s pause ads are “driving strong brand lift results” and “are commanding premium pricing from advertisers.”
Schindler didn’t share any timelines for when pause ads will start appearing on YouTube, but we know they’ll first roll out on smart TVs. The nature of these ads, including their duration, skippability, and more is still unclear. We also don’t know if Google plans to introduce these ads on YouTube’s mobile apps.
It’s impressive how still companies can do eatever they want with the content made by users. I mean YT is a massive human archive and it made billions not doing a single content and shitting on it as they please
They’re solving a couple of problems.
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Content creators don’t want to pay to host video, but want to be able to reach many people. Video hosting is bandwidth- and storage-heavy in comparison to most forms of content. Someone’s gotta pay for it.
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Some content creators want to be paid.
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Many content viewers aren’t willing to pay directly for video, but are willing to watch ads. That one’s been around for a long time, with ad-supported TV and radio.
If you make a competitor that can solve those problems, it can compete with YouTube.
I’m not sure how this would work long term or if it would be any less annoying, but right now some content creators have ads within their content, like not YouTube ads but them just verbally promoting it. This could occur on peertube and is an option to still have a funding steam. It also allows creators to only have ads for things they are willing to support on their content. But it’s also harder to skip and a bit annoying as a viewer so not sure if this has long term potential
I think eventually, some people will be OK with paying 5 dollars per month for a YouTube competitor that is better than the original. Much like Kagi is doing for search engines. It won’t be for the majority since they still expect free stuff and no ads, which doesn’t work.
The service I get from YouTube is definitely worth what they’re charging for YouTube Premium to me. I’d pay that today, given a lack of other options, but they aren’t selling what I want, which is privacy. I don’t want to pay them money and then just have them be able to link my financial data to whatever profile they’re building based on me. I mean, I won’t even use a YouTube account now. My Android phone isn’t linked to a Google account. I don’t particularly want paying for video service to take me down that route.
If they sold service that had a no-log, no-data-mining policy and I had some way to reasonably-reliably be sure that they aren’t gonna change that underfoot, I’d go for it.
That being said, I’d imagine that privacy probably isn’t what motivates the typical person who might pay them for service, so I don’t know if there’s enough of a market for them to offer something like that.
At the very least, it’d expose what the data-mining they’re doing on someone is worth to the world, which might be considered a trade secret for a number of companies.
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Tomorrow YouTube is introducing ads when you think about YouTube.
Next week: Youtube has removed all videos. You will now watch ads only. It’s really no different than what you’re doing now.
Will the ads have ads though?
Will the ads have ads though?
Only when you pause the ad.
It’s ads all the way down
Google says pause ads on YouTube are getting a very positive reaction from advertisers
Bc screw the users and their reactions 😄.
We really need a good YouTube competitor. This is beyond ridiculous at this point.
Never heard of rumble. Looks interesting
Also, The new ball-bearing guillotine is getting rave reviews from guillotine operators!
Google has great customer service, your just not the customer.
Tubi does this. It’s probably the least I trusive way to handle ads. I’d be fine with it if it was a replacement for in-video ads, but I doubt they’re doing that and just want to squeeze more views out of our eyeballs so fuck them
Following in porn’s footsteps I see. Can’t pause a video without getting an ad shoved in front of your face.
When are they going to put video ads in little boxes all around the primary video content that all play simultaneously?
If this is anything like their new Desktop UI, it is going to be awful…
Kind of like how shitty of brand video sites does it. Nice job cannibalizing yourself, youtube.
The very least this is less obstrucive
Ah this is why they started showing screensavers now in the pause screen on the Apple TV app. They just needed this feature to bother people even more. Well, I won’t see it since I made the deal with the devil half a year ago and got Premium and I think it’s actually worth the money considering it’s my most watched streaming service by far.
Shit like this is why they stopped making new Black Mirror episodes
It was supposed to be a warning, not a manual.
I still get chills thinking about that guy who gets blocked from communicating with ANYONE AT ALL EVER! Especially as companies like Reddit go ban-happy on a power trip and Youtube destroys channels with bullshit content strikes.
DRINK VERIFICATION CAN
It’s not really a long-run solution. It just transfers the costs of paying for the content to the people who continue to view the ads, and in the long run, if enough people do it for clamping down to be financially worthwhile, Alphabet can clamp down. Hell, they did a bit already when they throttled
youtube-dl. Haven’t gone afteryt-dlp’s parallel-streams workaround yet, but if that has enough users, it’s an inevitability.
The last real executive at Google was forced out a few years ago. Google is firmly in the hands of advertising now.
Its unbelivable that I have to use 4 addons just to experience YouTube properly, now because of this shit feature we’ll probaly be getting another one. I try using YouTube alternatives like invidio.us or piped.video but half the time the content just doesn’t load and its frustrating.
