In recent times, triple-A publishers have repeatedly had their lunch eaten — at least, in terms of mindshare — by more creatively nimble indies. Lethal Companywas last holiday season’s breakout hit, andPalworld followed not long after. Balatroand Manor Lords have come out of nowhere to tear up the Steam charts, as have mind-bogglingly fast riffs on this new paradigm like the Lethal Company-inspired Content Warning. Helldivers 2 is both the exception that proves the rule and an example of exactly why big publishers should let studios cook even in the face of only modest success (or failure!). WithoutHelldivers 1, a relative unknown, you don’t get Helldivers 2, the biggest breakout hit of the year. Recent triple-A darlings like Baldur’s Gate 3 and Elden Ring come from similar lineages.
Yes, it’s a slow year for triple-A publishers, but that’s what happens when you spend years quietly canceling projects that you’re worried *might *not achieve such a spectacular liftoff as to take over the entire universe. Eventually, it catches up with you. And years from now — already a record year for layoffs — it’s gonna catch up with the video game industry again.
“Why aren’t we making more money?!?” Cries Phil Spencer while wringing the neck of yet another golden goose.
Exec, as he swallows the last bite, of the last liver, of the last goose: “yeah that’s a fun analogy, but sometimes there’s nothing quite like a good foie gras”
It’s like they don’t consider Game Pass plays as the game being successful/profitable. They need to reconsider all that.
Thing is, it’s not because it’s not translating to new game pass subscriptions. It’s not bringing them in more money, and that’s what matters to them. They aren’t getting enough from game pass to pay for development, not after the giant expense of buying Activision.