“We missed the mark with this video, and we’re sorry.”
  • deranger@sh.itjust.works
    53·
    6 months ago

    Maybe it’s because I hate ads in general, but I don’t see what makes this one different than the other vapid ads forced on me. Seems no worse than them, so I don’t understand the uproar. Ads are frequently stupid and follow popular trends; big deal. You could have Scorsese direct a commercial and I’d still think it’s stupid.

    • abhibeckert@lemmy.world
      2611·
      6 months ago

      Some of us don’t like watching beloved musical instruments destroyed. We also don’t like how so many people think watching TikTok on an iPad is “music”.

      When my father died, my sister didn’t give a shit about the house. She just wanted the guitar - which our father (a drummer) inherited when the lead guitarist in his band died. The guitarist had two dozen guitars but was his favourite.

      It’s close to a century old, nobody knows what trade secrets the luthier who created it used to get that sound, and no other instrument sounds the same. It’s been used on stage in countless live performances on every continent in the world and has been used to record over a hundred songs in professional recording studios. It was used to play music at the funeral of both the previous owners and it’s literally impossible to replace.

      I get it, not every instrument is that special… but this instrument wasn’t that special either when the first guitarist ever picked it up. Nearly all instruments have the potential to become that special… and Apple created a video dedicated to destroying a bunch of them while also implying that listening to an MP3 is as good as an actual instrument. No way.

      • Squeak@lemmy.world
        205·
        6 months ago

        They didn’t actually destroy them… it’s all CGI. And people are free to enjoy music how they feel. I’d rather listen to a streamed song from my phone while sitting on the train than sitting there playing my guitar… imagine 50 people in a train carriage all trying to play their own music.

        • abhibeckert@lemmy.world
          311·
          6 months ago

          it’s all CGI

          Crushing the industry I work in, and my dad worked in, is CGI? I’m pretty sure that’s very real.

          I love listening to digital music on as much as anyone. More than most people. But it will never replace physical instruments for me and I don’t like to see a company celebrating that transition - even if I admit it’s very much real.

          I think the world was a better place when all 50 people on a train carriage listened to the one musician who brought a guitar onto the train and called out asking them to sing a favourite song next.

          • acosmichippo@lemmy.worldEnglish
            5·
            6 months ago

            But it will never replace physical instruments for me

            FOR YOU (and for what it’s worth for me as well). Meanwhile many more people will be introduced to music creation than they otherwise would have due to there being many more ways to do it now. Stop being a gatekeeper.

          • Squeak@lemmy.world
            2·
            6 months ago

            Do you really think paint cans are going to crush before a piano top? Absolutely no way. And to all burst at the same time?

            Then there’s the guitar strings when they snap is way too unnatural. And the bouncing emoji ball just happens to escape and land perfectly at the edge.

            Not to mention, no one has a 10m x 5m hydraulic press.

    • SecretPancake@feddit.de
      8·
      6 months ago

      There is a difference when you show things getting crushed „for science“ and showing basically a whole room of tools for creativity being crushed to replace it with a cold, flat digital device. Especially now that AI is threatening to replace many creative jobs, this is just bad timing. Ads are also statements.

      I hope it was all CGI because my first thought was, what a waste of beautiful, fully intact things. I personally don’t like seeing those videos on Youtube either.

    • billwashere@lemmy.worldEnglish
      81·
      6 months ago

      It was a cool visual but I have to admit it felt wrong destroying all of the stuff for a cool visual. The iPad will never replace real world experiences. It can help produce art and music but real world objects can never be replaced by digital replicated ones. Using real paint, playing a real instrument, or playing an original arcade game is just not the same on an iPad. I love technology but certain thing can just not be replicated.

      • sour@feddit.de
        310·
        6 months ago

        Interpreting that into the ad is just seeking for something to be annoyed about.

    • AA5B@lemmy.world
      83·
      6 months ago

      It was cool. There’s a reason the hydraulic process Chanel was wildly possible, it’s just cool to watch. And this ad idea was perfect for getting across the point that the new iPad is thinner, so it seems well thought out.

      What are these people even complaining about anyway, CGI instruments getting crushed? wtf? I imagine that’s even part of the the ad: look at the CGI we can create, all in a much thinner package

  • kirklennon@kbin.social
    144·
    6 months ago

    Honestly I don’t get why they apologized at all. This was a lame story yesterday. The apology stretches the story an extra day. Say nothing and nobody remembers the pearl-clutching next week.