EA wants to place ads in full-price games, again
www.techspot.com
Speaking during the company's latest earnings briefing, EA CEO Andrew Wilson said in-game advertising could become a "meaningful driver of growth" for the firm.

EA has tried this before, with predictable results. In 2020, EA Sports UFC 4 included full-screen ads for the Amazon Prime series The Boys that would appear during ‘Replay’ moments. These were absent from the game when it launched, with EA introducing the ads about a month later, thereby preventing them from being highlighted in reviews. It wasn’t long before the backlash led to EA disabling the ads.

    • snooggums@midwest.socialEnglish
      0·
      5 months ago

      If I paid >$0 for a game I don’t want ads in that game.

      Season passes, in game stores, and every other mtx in a game I paid for is insulting and generally ends up being intrusive and annoying since they tend to shove it in your face.