EA has tried this before, with predictable results. In 2020, EA Sports UFC 4 included full-screen ads for the Amazon Prime series The Boys that would appear during ‘Replay’ moments. These were absent from the game when it launched, with EA introducing the ads about a month later, thereby preventing them from being highlighted in reviews. It wasn’t long before the backlash led to EA disabling the ads.
If they’d just be smart about it. Make the ads in-game. Like a Nike poster on a wall or a can of Pepsi on a table or something. I wouldn’t have a problem with that. Making them the entire focus - however brief - just makes me hate them immeasurably.
Soon the game world will have speakers with ads, that will not really follow volume settings or distance attenuation.
The tutorial will have you collect “refreshing Pepsi Colas”.
Cinematics will always look to the big billboards.
And the game will have strict anti tampering/mods and will require internet connection to support this adds.
EA doesn’t get the benefit of the doubt anymore