The ad itself depicted a mechanical crusher destroying artifacts of human creativity. A trumpet, guitar, sculpture, piano, drawing board, paints, a metronome, several analog cameras, a turntable, and hi-fi equipment were among the much-loved items yielding to the machine’s unstoppable force.
Some nut: I haven’t been mad today. I need something to be mad about.
Apple launched an ad.
The nut: perfect.
Save us 5 years. Just put the new ipad into e-waste collection now. Meanwhile, anyone want to use all the real tools designed specifically to make music? Any kid with half a brain will spend their $1000 musicmaking budget on something useful
“What’s a computer?”
Hideous
lmao that headline
Seriously, everyone is going to forget about this in a week. Regardless of how you feel about Apple, one slightly tonedeaf ad isn’t going to significantly affect their reputation.
It’s little things like that that add up and move a brand reputation one way or the other.
Can we just STFU about this mediocre ad already? You’re giving it more airtime and more mental bandwidth. I didn’t think it was worth one day of headlines much less two or three.
This person’s comment is all that anybody needs to know about this situation.
Agreed. People like to get upset over nothing. It’s a stupid commercial that landed poorly. Someone in the marketing department has way too much control and probably didn’t do a very good focus group for this.
There are plenty of other things about Apple we could be complaining about.
I’m about to block this community for a week or something, then resubscribe.
I mean I’m kidding, but I’ve seen more shit about this ad that I’ve never seen over the past three days than any actual ads of any type.
First I’ve heard of it and you know, you can just ignore it lol. Yet you took the time to make a comment and… complain about talking about it?
I have to read the headline to ignore it. That puts the ad in my brain, which is what the purpose of the ad is. The post itself is doing advertising despite being negative. I don’t want to think about ads. Fuck em.
That’s what IPads are made of
This whole outcry is a joke.
They’re symbolizing all the creative things, that they just talked about, that you can do with the iPad.
If you got Apple is “destroying creativity” from that, you A) only saw the clip or B) are searching for problem.
I think it’s supposed to be inflammatory so that we all talk about it and make it viral. This isn’t the first time Apple has done this.
I’ll try to explain this to you - the video shows crushing of plethora of sophisticated, subtle, powerful instruments and then says you can replace them all with Apple’s picture poking thing. The preciousness of that thing is not shown to us. The preciousness of those instruments is implied, because we know what they are.
We literally see the precious being crushed and some shit being offered instead after crushing it. Like “I broke all your toys cause I think this one is better and you are going to like it”.
If you got Apple is “destroying creativity” from that, you A) only saw the clip or B) are searching for problem.
The outcry’s not really Apple, but tech in general. The backlash of crushing the human experience is the transition from valuing true art and creativity, and just lurching toward yet another do-everything screen that doesn’t compliment creativity, but instead displaces it, with the hint of incoming generative AI.
Apple really doesn’t give a fuck about art, creativity, expression, or for that matter quality anymore. They’re good at making a thing that sells, they’re good at marketing it, and they’re good at convincing people of the cost vs worth equation that gives them insane margins over their chic branding. I love the outcry not because of any validity behind the detriment of tablets and smartphones (which is absolutely there) but moreso because it’s entertaining when a company renowned for their advertising prowess fucks up so publicly then backpedals with apologies.
Good times, and fuck Apple.
It kinda reminded me of those old PS3 commercials that David lunch directed. Kinda liked it, tbh
Different time, different audience. This would have been a better commercial for a property insurance company.
They should go super meta with it and crush Apple products in an ad for AppleCare.
Oh, that would be good.
The Register calls it Xitter? epic
Is it pronounced “shitter”?
Of course.
I actually did not know that Tim Cook is a christian nut job.
Isn’t he gay?
You can’t be gay and a devout Christian. God said so.
Tim Cook trying to cater to everyone possibleI actually think that’s perfectly possible because to be a christian you have to already be in denial about a whole boatload of things, so really… what’s one more? And as a bonus “my own people hate me” fits nicely with the whole christian guilt thing.
Yeah, what surprised me most about the posted article was the Jesus fish on his phone case.
